Sun Blinds US
The Project
Sun Blinds is a new privately owned business serving residential buildings and businesses in the entire bay area. They provide window blinds, shutters and shades with the option to have full customization. It's my responsibility to help them expand their business by helping them promote Sun Blinds with strong marketing collateral and stand out from their competitors.
My Role
Responsible for designing new logo which will be used in multiple areas such as store merchandise, employee uniforms, street signage, banners, business cards and much more.
The Process
Since this is a very young startup, the identity was the first and major task to cover. After several iterations of different logo styles we settled on the design that looked like sun rays and blinds at the same time. The color of the logo was inspired by the sun and sky itself.
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Next step was getting the word out with custom flyers followed by a very clean business card design. As the business started to take off it was time to visit new housing developments in the bay area. To let new residents know they could get their beautiful window covers from Sun Blinds US, I designed very simple yet elegant door hangers for customers. It was very useful to be able to apply the same content to almost all of the collateral yet have a completely different looking product. This helped all of the marketing collateral look very cohesive as a set.
Logo Design
Business Card
In-Mail Flyers
Door Hangers
Yard Signs
Facebook Page